PhenomenaPhenomenon: noun (Phenomena: plural) 1. a fact or situation that is observed to exist or happen, especially one whose cause or explanation is in question. 2. the object of a person’s perception. 3. a remarkable person or thing.- Oxford Dictionaries
Can renewable technologies be developed in tandem with innovative applications that maximize the potentials of this emerging energy source?Can bio, geothermal, marine, solar, and wind energy be coupled with applications that function to reverse the growing demand for fossil fuel?
The phrase Tipping Point is widely used to describe how the climate could take an irreversible tilt from one steady state towards another. The phrase infers a gravitational force, fits with a range of metaphors and resonates with a broad audience.
At Aershop, our dedication to design excellence leads to simple messages that engage international audiences with the complex issues of climate change. We strive to package our designs into memorable images that are as adaptive and universally appealing as the phraseTipping Point.
"While the world's population tripled in the 20th century, the use of renewable water resources has grown six-fold. Within the next fifty years, the world population will increase by another 40 to 50%.This population growth - coupled with industrialization and urbanization - will result in an increasing demand for water and will have serious consequences on the environment."
"It’s frightening but true: Our planet is now in the midst of its sixth mass extinction of plants and animals — the sixth wave of extinctions in the past half-billion years. We’re currently experiencing the worst spate of species die-offs since the loss of the dinosaurs 65 million years ago.
Although extinction is a natural phenomenon, it occurs at a natural “background” rate of about one to five species per year. Scientists estimate we’re now losing species at 1,000 to 10,000 times the background rate, with literally dozens going extinct every day. It could be a scary future indeed, with as many as 30 to 50 percent of all species possibly heading toward extinction by mid-century.
Unlike past mass extinctions, caused by events like asteroid strikes, volcanic eruptions, and natural climate shifts, the current crisis is almost entirely caused by us — humans. In fact, 99 percent of currently threatened species are at risk from human activities, primarily those driving habitat loss, introduction of exotic species, and global warming.
Because the rate of change in our biosphere is increasing, and because every species’ extinction potentially leads to the extinction of others bound to that species in a complex ecological web, numbers of extinctions are likely to snowball in the coming decades as ecosystems unravel."
"Despite emerging recognition of the necessity of climate change adaptation, many barriers still impede efforts to build local, regional, and national-level resilience. Barriers are obstacles that can delay, divert, or temporarily block the adaptation process and include: difficulties in using climate change projections for decision-making; lack of resources to begin and sustain adaptation efforts; fragmentation of decision-making; institutional constraints; lack of leadership; and divergent risk perceptions/cultures and values. Barriers are distinguished from physical or ecological limits to adaptation, such as physiological tolerance of species to changing climatic conditions that cannot be overcome (except with technology or some other physical intervention)."
- Federal Advisory Committee Draft Climate Assessment Report, 2012
"The central problem facing societies in the next decades, and probably in the next centuries, is assuring a sustainable future. Sustainability of course means many things. It means a future free of major destructive conflict. It means promise of stability in financial markets and economic security. It means the maintenance of biological and cultural diversity. But, at the core, it means the protection of the goods and services we derive from ecosystems, and which support our lives and their quality."
- Simon Levin, 2010 Margalef Prize Lecture
"Adaptive management focuses on learning and adapting, through partnerships of managers, scientists, and other stakeholders who learn together how to create and maintain sustainable ecosystems."
- U.S. Department of the Interior, Adaptive Management Initiative
"Science focuses on the study of the natural world. It seeks to describe what exists. Focusing on problem finding, it studies and describes problems in its various domains. The humanities focus on understanding and discussing the human experience. In design, we focus on finding solutions and creating things and systems of value that do not yet exist. The methods of science include controlled experiments, classification, pattern recognition, analysis, and deduction. In the humanities we apply analogy, metaphor, criticism, and (e)valuation. In design we devise alternatives, form patterns, synthesize, use conjecture, and model solutions. Science values objectivity, rationality, and neutrality. It has concern for the truth. The humanities value subjectivity, imagination, and commitment. They have a concern for justice. Design values practicality, ingenuity, creativity, and empathy. It has concerns for goodness of fit and for the impact of design on future generations."
- B.H. Banathy (1996). Designing social systems in a changing world
The Greek Philosophers before Socrates were predominantly concerned with discovering the truth about the physical world. Another first-order activity is moralizing - telling us what actions are good and which are bad. Philosophy, in contrast, is a 'second order' activity, one that examines the assumptions lying beneath first-order activities. Philosophers throughout history have provided us with different ways of looking at fundamental questions, and by understanding their thought processes we can learn how to organize our thoughts and arguments.
At Aershop, we examine relationships between many types of patterns in our effort to identify and develop novel combinations of forms, materials, policies, and technologies that aptly confront and engage known dilemmas.
In our imagined scenarios, innovative technologies are perceived as being integral to adapting the international DNA to the ever-accelerating pace of change. Aershop's mission: To Cultivate Adaptive Technologies For Tomorrow, reflects this point of view.