Mt. Coffee

Re-claiming the coffee house as a place of discourse and exchange.

Starbucks encourages their devotees to app-order in advance—the message there is “Save. Precious. Minutes.”

What's to be lost? What's to be gained?

In the background, a laid back yet well-considered lifestyle is quietly building momentum; today, ways of living that prioritize the human soul and spirit are being legitimized by businesses and people who recognize the benefits of slowing down.

By branding and packaging coffee as a relaxing, socializing experience, we are creating opportunities that align with the slow movement.